In November , the Royal Picture Gallery Mauritshuis was the first Dutch museum to launch an interactive, viral buzz campaign. The museum used it to draw attention to its new Web site in a playful way. The campaign was an experiment, because even though the business community has long been exploiting the potential of viral buzz marketing to the full, the use of these techniques is still quite uncommon in the museum world. Many cultural institutions still tend to think in terms of traditional marketing methods which they are eager to keep, in line with their house style and cultural image. The Mauritshuis took its chances and reports on its findings in this case study. The article starts with the underlying theory.
Viral marketing can be considered a uniquely 21st century form of marketing. At the time, that was groundbreaking. And as a result, Hotmail had about a million subscribers within the next six months. Viral marketing is a high risk, high reward type of marketing.
Viral Marketing: 27 Ways to Make Your Content Go Viral!
Countless brands have looked to billboards to make the cash register ring. Chipotle, a brand that has always been bullish in the outdoor advertising space, once used a word billboard to tell the planet about their locally sourced ingredients. So, naturally, when Hotmail launched back in , this is exactly where their founders looked first… billboards. Fortunately for the history of email, there was a savvy investor by the name of Tim Draper that talked some sense into the upstart.
Viral Marketing is the idea of influencing people to spread the message that you are trying to market. In literal sense Viral means to get something accessible and popular. It can also be called viral advertising or creating a buzz.
I liked this couse so much, it was funny, amusing, and interesting to listen to teachers, there are several languages of subtitles, you can read pronounced words, download videos, redo your answers and get others feedbacks.