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Zipcar: Car Sharing Alternative for Daily and Hourly Car Rental
In: Business and Management. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. A firm's mission statement should answer the question, "What products do we produce best? Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. To be useful, marketing objectives should meet four criteria: realistic, measurable, time-specific, and based on sales. ANS: F The four criteria for useful marketing objectives are
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Car sharing is hot right now. In fact, the car sharing business is so hot that many car manufacturers are afraid that the traditional model of car ownership is about to collapse. Car sharing is a relatively new development in the U. As a matter of fact, most domestic car share companies claim a history of a decade or less.