If an employer requests a CV to apply for a vacancy you should always include a graduate cover letter. This is your opportunity to introduce yourself and explain your suitability for the role. You must take time over your cover letter and make sure they are immaculate. Spell checkers are not enough.
Three excellent cover letter examples | Guardian Careers | The Guardian
Writing an effective cover letter takes know-how and practice. If your resume is a snapshot of your professional achievements, then your cover letter provides the details. A well-written cover letter elaborates on the parts of your background that are most relevant to the role at hand. Personalize your cover letter each time you apply for a job.
Marketing professionals need to be born communicators, with attention to detail, vision and specialist knowledge. Marketers know the importance of good messaging better than most. In many ways, your cover letter is literally a piece of marketing for yourself — so get the hiring manager intrigued with a great hook, make sure you focus on the benefits of having you work for their company and include a call to action that makes getting in touch hard to resist. As a marketing professional, you know that stories sell, and the same is true for you. Paint a picture of yourself as a marketer by explaining your particular strengths and showing what drives you.
You've found the perfect job, hit the "apply" button, and started the process with your engines revved and ready. But wait! Slam the brakes! They want a cover letter. Oh no.