Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. On the other side of the equation, evidence shows that buyers are still looking to case studies, too. The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media 's B2B Technology Content Survey Report. Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months.
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You can unsubscribe anytime. Note: the guide won't be delivered to role-based emails, like info , developer , etc. One of the toughest challenges designers face when pitching prospective clients is winning over their trust and confidence. To win their confidence and close the deal! Case studies are narratives that reveal what you are capable of as a designer.