Literature Review On Customer Management And Customer Retention
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. CRM is a combination of people, processes and technology that seeks to understand a company's customers. Money has become one of the most important elements in human life… Expand.
A Literature Review of Customer Relationship Management from 2010 To 2014
Hence, CRM plays a major role to give success for every company. Various other stakeholders are taken into consideration, as further briefed in this article. It takes efforts, authenticity, value addition, carefully crafted brand building and time to develop that trust between a customer and a company. Companies put in millions of dollars in order to gain a loyal customer base, without understanding the fundamentals of customer relationship management. But its a different ball game now.
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