South Koreans have amongst the longest working hours in the world, with young, upwardly mobile executives often too busy to go shopping for grocery at a traditional store. The UK's giant retailer, Tesco, sought to turn this disadvantage to its benefit. It introduced "virtual stores", which are essentially a display of products on walls of metro stations and bus stops. Commuters, especially the tech-savvy, ultra-busy lot, could scan the QR codes of the products on display with their smartphones, and place their orders even as they waited for their trains or buses.
Online Grocery Shopping - UIUX Case Study on Behance
Online businesses must constantly be aware of ways to keep their brand and products in front of the eyes of their customers. That being said, we've pulled together the following 9 real-world eCommerce business case studies to help you get more customers and increase revenue. With Bosch Power Tools operating multiple global sites, the organisation understood that its customers inherently expect the same tailored digital experience. Another challenge which became extremely difficult was scaling and managing features and updates with multiple CMS platforms and infrastructures at a regional level.
Tesco Case Study: How an Online Grocery Goliath Was Born
Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery business where consumers order their groceries online and have them delivered to their home. Currently, two competitors have entered the online market in the client's home-turf in San Francisco. Both competitors are quickly gaining market share. One competitor is an online player and the other one offers both traditional shopping as well as online ordering.
Grocery shopping is a routine task; it is generated from need, and not desire, or luxury for that matter. We are not talking about planning a vacation or dining in a fancy, posh restaurant; we are talking about something that needs to be done on a routine basis. And yet, online penetration of grocery shopping lags far behind other sectors.