The following is the analysis the segmentation, targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton, beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. When back to early , their sales profit starting to slump. Markets consist of buyers, and buyers differ in one or more respects.
Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. In addition, he gave operators a bigger say over which menu items they will push with local ad dollars.