Facebook instant articles case study

A couple of weeks ago, the social media giant Facebook announced that it will soon be opening up the Facebook Instant Articles program to publishers of all sizes around the world. This means that now anyone with a website and a Facebook page will be able to take advantage of this new handy feature to host their content directly on the social network. Simply put, Instant Articles provides a new way for website owners to publish fast, interactive articles on Facebook. Leveraging the same technology that Facebook uses to quickly display images and videos on mobile devices, the Instant Articles feature delivers users an incredibly fast, immersive and interactive article reading experience inside the Facebook app. Facebook Instant Articles are designed to solve a specific problem — slow page load times on the mobile web , which leads to a bad, frustrating experience for people reading articles on their mobile devices. According to Facebook, an Instant Article is an HTML5 document built to perform as fast as possible on a mobile device, even if the internet connection is slow.
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Facebook Instant Articles: Everything You Need to Know

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Facebook Instant Articles: Switch to Better Storytelling | Rival IQ

Facebook Instant Experiences are full-screen ad experiences. Up until earlier this year, these were called Facebook Canvas ads. And while many of the functions remain the same, Instant Experiences improve upon the original in a few significant ways. Facebook has this to say about them:. Within an Instant Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products—all in a single ad. The core of what the ad type aims to accomplish is right in the name. Rather than serve users a stagnant, sidebar ad, this format draws users into a full-on, immersive experience.
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How to Set Up Facebook Instant Articles

And as of last month, the platform is available to everyone. Instant Articles allow you to share content just like you would on your own website — but with interactive elements designed to enhance the mobile viewing experience. The content is accessible to Facebook users on Android and iPhone. Publishers, on the other hand, are unsure. Many are wary of the platform and understandably so.
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Two, it provides an incredible audience reach; 1. The naysayers, of course, have valid reasons for not embracing Instant Articles, one being that Facebook is trying to build a content monopoly by taking over content distribution, by offering no backlinks to the company blog — the actual content source. This could hurt SEO, traffic, and conversions for any site.
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