Literature review marketing communication

We use cookies to give you the best experience possible. In this modern age of internet almost every progressive business have web presence, some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing evolved.
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Literature Review Related Literature On Communication

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Literature Review On Digital Marketing Free Essays

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Corpus ID: Strategic Marketing. Some authors appear in different years for example Jain. Save to Library. Create Alert.
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Marketing Mix – Literature Review and Company Example

IMC has moved beyond simple communication to the use of promotional elements in a unified way in order to create a synergistic communication effect Cornelissen It has become a powerful tool for developing and implementing marketing communications consistently and more effectively; and is certainly one of the most innovative marketing functions endorsed by advertising and marketing practitioners Cornelissen Despite its continuing appeal, this concept has become a subject of great controversy with regard to its merits and validity.
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Welcome to the Research Guide for Communication. The Communication collection is located in Edward L. Doheny Jr.
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