Literature Review Related Literature On Communication
Literature Review On Digital Marketing Free Essays
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Corpus ID: Strategic Marketing. Some authors appear in different years for example Jain. Save to Library. Create Alert.
Marketing Mix – Literature Review and Company Example
IMC has moved beyond simple communication to the use of promotional elements in a unified way in order to create a synergistic communication effect Cornelissen It has become a powerful tool for developing and implementing marketing communications consistently and more effectively; and is certainly one of the most innovative marketing functions endorsed by advertising and marketing practitioners Cornelissen Despite its continuing appeal, this concept has become a subject of great controversy with regard to its merits and validity.
Welcome to the Research Guide for Communication. The Communication collection is located in Edward L. Doheny Jr.